Novkabel ERA – Documentary movie

The ERA Novkabel building was designed and constructed in 1983 as a production and administrative facility for a special program within the Novi Sad Cable Factory (Novkabel), which was engaged in the development of electronics, computers, and automation. The decision to launch such an ambitious program—out of which, a few years later, the first computers ERA20 and ERA60 emerged, as well as the home computer ET-188—was a logical step in the development of this successful workers’ organization. In the late 1970s and the first half of the 1980s, the company experienced its business peak, confirmed by the AVNOJ Award in 1982 for the most successful workers’ organization in the SFRY. By following contemporaries of this project and the “ghosts” of the Novkabel site, the film reconstructs the urban and social history of Novi Sad, as well as the context and space in which the city’s IT industry was born.